Actress Elizabeth Banks, singer Jordin Sparks and Vice PresidentJoe Biden are among those helping Tumblr establish a safe place from bullies online.
The celebrities will appear in videos on the blogging website to launch its new #PostItForward campaign Wednesday, which organizers say is aimed at building a virtual community where it's safe to discuss personal issues such as sexuality, mental health or self-esteem.
"Bullying, coming out, being depressed: for our users, they're really intertwined," said Liba Rubenstein, Tumblr's director of outreach, causes, politics and advocacy. "We wanted to create a place that acknowledges that whole experience."
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