"A Spanish organization called FundaciΓ³n ANAR, or Aid to Children and Adolescents at Risk, created a bus-stop advertisement in April that features the group's hotline number for children to report abuse. But by using a process called lenticular photography, the company made the hotline number, and much of the ad's content, visible only to those under a certain height -- presumably children...."
http://www.huffingtonpost.com/2013/05/06/child-abuse-ad_n_3223311.html
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