The Best Start Resource Centre has launched a provincial awareness campaign on child discipline. A high-impact television public service announcement is currently disseminated to promote it.
- The goal of the awareness campaign is to reduce the prevalence of physical and emotional punishment of children from birth to age 6. The main audience is mothers, fathers and other primary caregivers of children from birth to age 6.
- The key element of the campaign is the website www.ChildrenSeeChildrenLearn.ca, containing eight videos in each French and English. Four of these videos depict parent-child interactions and expert comments based on age. The other four videos are interviews with parents of young children who share tips and normalize the parenting challenges. Additional links for parents are included on the website.
- A number of promotional strategies have been developed for service providers, in French and English, to direct parents to this website: radio and television public service announcements, growth charts, graphics, articles, mini-posters, etc.
- A complementary “ready-to-use” parent workshop is also available to be used with parent groups or through home visiting. This tool includes a DVD and facilitator guide, in French and English.
For additional information on the campaign, contact l.choquette@healthnexus.ca.
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