For corporations today, a premium is placed on creating positive social impact more than ever before. A company’s “corporate social responsibility” (CSR) goals often encompass cash donations, employer-matching gift programs, volunteer time and pro bono services to non-profit groups that generate tangible social benefits.
CSR is good for business. Studies show it improves financial performance, enhances community relationships and promotes employee engagement. According to the Committee Encouraging Corporate Philanthropy (CECP), an organization comprised of 150 CEOs of the world’s largest companies, companies with social impact programs performed better financially between 2012 and 2014 than those without these programs.
[For more of this story, written by Leah Burdick, go to https://chronicleofsocialchang...sibility-goals/15332]
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