Strong mission statements have long guided nonprofit organizations. But mission statements usually focus on external goals rather than internal ways of working. To shape an organization’s internal organizational atmosphere—and to attract talent—nonprofits, social enterprises, and benefit corporations (or B Corps) should consider developing a culture manifesto.
The approaches of B Corps Method Products, Etsy, and Warby Parker offer several ideas for how organizations can go about it.
[For more of this story, written by Mollie West, go to http://ssir.org/articles/entry...n_and_why_its_a_good]
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