“Awareness does not always associate with action or effectiveness,” Carrie Baron says. “Just because you’re aware doesn’t mean that you’re changing the situation.”
Earlier this year, an article published in the Stanford Social Innovation Review urged organizations to “Stop Raising Awareness Already,” decrying the abundance of communications campaigns that fail to gain long-term traction. Another article asked readers to reevaluate their relationship with their daily diet of graphic images — a device whose utility and even morality has been called into question.
This week, communication experts Dr. Mike Mackert and Carrie Baron, M.D. join host Ike Evans in an insightful discussion provoked by these articles, kicking around ideas about what motivates action in a digitally powered information market.
[For more of this story, written by Josephine Gurch, go to http://hogg.utexas.edu/mental-health-and-media]
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