"Willie Sutton is famously known for answering a reporter, Mitch Ohnstad, who asked why he robbed banks by saying, “because that’s where the money is.” It is a good bet that if those working in the field of wellness promotion were asked, “Why do you focus your efforts on schools?” the answer would be “Because that’s where the children are.”
http://link.springer.com/chapter/10.1007/978-1-4614-4939-3_7
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