No More Excuses [NewYorker.com]

Samantha Sangenito 2/3/154:00 AM

It took a video showing Ray Rice punching his fiancÉe to make the National Football League take action on domestic violence. The league’s season-long campaign of attrition culminates today with a chilling Super Bowl commercial that doesn’t show anyone at all.

Instead, the thirty-second spot from No More, an anti-domestic-violence coalition that has partnered with the N.F.L., asks viewers to listen. A woman has called 911 with a pizza order, and a dispatcher eventually realizes that what she really needs is not food but protection in her own home from an abuser who is still there. The camera captures the aftermath of a crisis: empty rooms with overturned furniture, punched-in plasters, shattered glass. (An extended version of the ad was posted online Tuesday.)

[For more of this story, written by Caitlin Kelly, go to http://www.newyorker.com/news/...domestic-violence-ad]

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