"Although people believe they like to have lots of choices, in fact, having too many choices can be discouraging. Instead of making people feel more satisfied, a wide range of options can paralyze them. Studies show that when faced with two dozen varieties of jam in a grocery store, for example, or lots of investment options for their pension plan, people often choose arbitrarily or walk away without making any choice at all, rather than labor to make a reasoned choice." ~The Happiness Project
I suppose this isn't too shocking of an idea. I, as well, have found myself staring blankly at a wall of canned soup - wanting just a bit of chicken noodle - but being confronted with such variety - abandon the purchase altogether and wander over to the bread aisle where … well, I didn't have much success there either!
I won't comment on how we got to the "more is better" way of thinking - I doubt I could say anything very new on that topic. What I will say is that this moment in the book had me thinking about the many things I do have in my life to choose from and whether or not limiting my choices in one or more area might make a difference.
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