Positive Community Norms Strategies and the CDC’s Essentials for Childhood

Is your organization or one of your partners submitting an application for the Centers for Disease Control (CDC) funding opportunity, “Essentials for Childhood (EfC): Preventing Adverse Childhood Experiences through Data to Action," (due June 12^th!), or do you have a current EfC grant, or are you implementing EfC in your work?

One of the key strategies promoted by the CDC for reducing ACEs and increasing Positive Childhood Experiences is “Promoting Social Norms that Protect Against Violence and Adversity,” (CDC-RFA-CE-23-0005, page 13).  The Montana Institute has been providing training and technical assistance to local, county, state, regional and national leaders in Positive Community Norms (PCN) and the Science of the Positive frameworks for nearly 20 years, and we quite literally "wrote the book" on promoting positive community norms that support safe, stable and nurturing relationships and environments, and we stand ready to help you and your partners in this important work.  The core assumption of the Science of the Positive is that the positive exists and it is worth growing in ourselves and our communities.  The evidence-based PCN framework focuses on uncovering the norms of Positive Childhood Experiences and positive parenting practices that already exist in your community, measuring gaps in people’s perceptions of these norms, and challenging the misperceptions that exist through robust media campaigns and other strategies in order to see increases in PCEs which lead to increases in health and wellbeing across the lifespan.

If you would like more information about how The Montana Institute can provide training and technical assistance in support of your work in increasing Positive Childhood Experiences, growing transformational leaders in this field, and promoting health and safety for children and families, reach out to Carla Ritz at carla@montanainstitute.com or sign up to attend the Montana Summer Institute in Big Sky, June 20-23, 2023. In-person registration closing soon, but online streaming option still available.