The Tweet That Launched a Movement [NationSwell.com]

Samantha Sangenito 6/1/174:00 AM

Just days after the fatal shooting of Michael Brown by police officer Darren Wilson on August 9, 2014, civil rights activists DeRay Mckesson and Johnetta Elzie were on the ground in Ferguson, Mo., documenting on social media the unrest that ruled the streets. Shortly thereafter, the two connected with Brittany Packnett, the then-executive director of Teach for America in St. Louis.

As #Ferguson became a rallying cry on social media, Oprah Winfrey leveled a critique at the Black Lives Matter movement (which used Twitter to mobilize its followers), saying that it didn’t have clear goals, leadership or asks. Mckesson tweeted a reply, listing demands of the protesters.

[For more of this story, written by Ashley Tate, go to http://nationswell.com/tweet-launched-movement-wetheprotesters/#ixzz4iieMWdBA]

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