To Drink or Not to Drink: Decision-making Center of Brain Identified

Joanna Weill 3/13/1412:00 PM

"Although choosing to do something because the perceived benefit outweighs the financial cost is something people do daily, little is known about what happens in the brain when a person makes these kinds of decisions. Studying how these cost-benefit decisions are made when choosing to consume alcohol, a researcher identified distinct profiles of brain activity that are present when making these decisions."

http://www.sciencedaily.com/releases/2014/03/140311105837.htm

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