By Christopher Marquis on October 6th, 2020 for Forbes
From its start as an egg business with 20 hens on a small 27-acre plot of land in 2007 to its current-day network of 200 small family farm partners, Vital Farms, an ethical food company, has maintained its commitment to sustainability and ethics. The company’s attention-grabbing IPO this year — raising $200 million in capital — is the latest step in its growth journey, positioning the Certified B Corporation as an example of a business maintaining its purpose-driven mission while building its bottom line.
Now listed on the NASDAQ and part of a small group of B Corps that are publicly owned, Vital Farms grew to become the largest U.S. pasture-raised egg brand in the U.S. over 13 years with a commitment to its stakeholders that include its crewmembers, farmers , customers, consumers, community, the environment, and stockholders. Gaining B Corp Certification in 2015 reinforced Vital Farms’ commitment to these stakeholders and reflected its board of directors’ belief in the company’s operations, says Russell Diez-Canseco, President and CEO at Vital Farms.
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