In 2011, Kania and Kramer published a five-page article in the Stanford Social Innovation Review entitled “Collective Impact” (2011). The article was a well-written summary of their views of large scale social change efforts in communities. They suggested five conditions of collective impact:
- common agenda
- shared measurement
- mutually reinforcing activities
- continuous communication
- backbone support
In the original article, and those that followed, Kania and Kramer were explicitly and implicitly critical of much of what came before them. In one chart (Hanleybrown, Kania, & Kramer 2012), they compare Isolated Impact with Collective Impact as if those were the only two options, omitting the numerous examples of community-wide coalitions that moved beyond Isolated Impact but were not explicitly labeled Collective Impact (for one example see the exhaustive literature on Healthy Communities, Norris, 2013).
[For more of this story, written by Tom Wolf, go to http://nonprofitquarterly.org/...mpact-gets-it-wrong/]
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