Companies Respond to an Urgent Health Care Need: Transportation [nytimes.com]
As America’s baby boomers are hitting 65 at a rate of 10,000 a day, and healthier lifestyles are keeping them in their homes longer, demand is escalating for a little talked-about — yet critical — health care-related job: Transporting people to and from nonemergency medical appointments. “It’s going to become a massive phenomena,” said Ken Dychtwald, founder and chief executive of Age Wave , a consulting firm specializing in age-related issues. “This is an unmet need that’s going to be in...