Changing Social Norms & Building Movements What is it? Why does it matter? How does it happen?

Social norms change takes place when a critical mass of people reform their actions and revise their underlying views on an issue, and through this revision, contribute to significant long-term transformation in society. Social norms change, coupled with narrative change, is an essential ingredient to any successful social movement. In this webinar series, The California Endowment is inviting practitioners and scholars to share strategies for TCE staff, grantees and partners working towards narrative change as they transform social norms in their own communities. Webinar #2: Social Norms Change & Health Equity Tuesday, September 23* 1 p.m. - 2:30 p.m. PST RSVP HERE *Please note new date and time.   Berkeley Media Studies Group will describe how strategies for changing norms are linked to how narratives are framed. They will share findings from their explorations of how racial and health equity are being framed and provide concrete examples of how advocates can create opportunities in the media for communicating with a health equity lens.   (Note: Participant Q&A to follow presentation. Call will end by 2:30 p.m. and will be