Health Care's Role in Meeting Patients' Needs [rwjf.org]

The purpose of this call for proposals is to identify grantees who can lead an effort to provide: 

Part I: Clear Principles that set a high standard for the health care sector to provide equitable care that fully addresses people’s physical, emotional, and social needs; and 

Part II: Guidance for implementing care delivery that is fully responsive to patients’ goals, needs, and life circumstances, using maternal morbidity and mortality as a case example. 

We expect that these component parts may be led by separate organizations and we invite applicants to apply to lead either one or both component parts. 

The goals of the program are to:

• Use evidence and engagement to articulate a set of principles describing bold aspirations for the health care sector to be responsive to patients’ goals, needs, and life circumstances, along the full spectrum of population health improvement activities. These principles should be supported by a set of clear, tested messages that resonate with audiences we aim to reach and influence (Part I, Clear Principles);
• Demonstrate—with concrete examples, and using the principles identified in Part I—how health care can and should help the people they serve live their healthiest lives, with a focus on making change within health care delivery systems (Part II, Guidance); 
• Identify and execute communications strategies targeted to health care leaders and stakeholders (Parts I and II, Clear Principles and Guidance).