From Alliance for Strong Families and Communities, March 2021
This brief offers guidance on positioning and explaining the issue of childhood adversity, as well as the need for promoting upstream approaches. The guidance has implications for a wide variety of communications goals and contexts, but it is most relevant for efforts designed to educate the public about strategies that work at the community and policy levels.
These framing recommendations were developed for advocates, researchers, and practitioners working to address issues including child abuse and neglect, family violence, adverse childhood experiences (ACEs), early trauma and trauma-informed care, and toxic stress.
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