Governor Newsom Unveils Partnership with Sesame Workshop for Back-to-School PSAs
SACRAMENTO — Governor Gavin Newsom today unveiled a new PSA partnership on back-to-school safety with Sesame Workshop, the nonprofit behind Sesame Street , and facilitated by the Skoll Foundation and Participant, with the first PSA featuring Elmo to be released today in media markets in California, nationally through the Ad Council and PBS Stations, as well as globally. The new PSAs build on California’s “Your Actions Saves Lives” COVID-19 public awareness and education campaign. The new...