In a bid to inspire a sense of adventure and compassion, the Pathways to Permanency project launched its much-anticipated "Adventure Awaits" campaign on January 16th, set to captivate hearts and minds until the end of February. Spanning across Vaya Health's catchment area, county Departments of Social Services, private licensing agencies, and other stakeholders are joining forces in a social media initiative aimed at sparking interest in fostering. The campaign's core message revolves around portraying fostering as an exhilarating journey, with the hope of recruiting new foster parents who are ready to embrace the challenges and joys of this unique adventure.
At the heart of the "Adventure Awaits" campaign are the stories of local foster parents shared through captivating photos and videos. These families offer a firsthand account of their fostering experiences, describing the journey as an adventure filled with both rewarding and challenging moments. Their narratives serve as powerful testimonials, illustrating how fostering has become a life-changing adventure, not just for the children involved but also for the dedicated parents who open their homes and hearts.
Crucial to the campaign's development was the Pathways to Permanency Lived Experience Advisory Council (LEAC), comprised of foster and kinship families. This council brought a special perspective to the initiative, emphasizing the significance of happy foster parents as effective recruiting tools. With insights into the various facets of fostering, LEAC members highlighted the adventure's transformative nature, presenting it as an opportunity for personal growth, fulfillment, and making a positive impact on the lives of children in need.
As the "Adventure Awaits" campaign unfolds, the collective effort of the LEAC, local agencies, and foster families promises to resonate across social media platforms, inviting individuals to follow the journey on Twitter/X (@AdvAwaitsNC), Facebook (Adventure Awaits NC), LinkedIn (Adventure Awaits NC), and Instagram (adventureawaitsnc). One way that we are able to collectively make an impact on social media is by using the campaign hashtags (#fosteringadventurenc #fosteringhopenc #adventureawaitsnc). You can see the collective force of this movement by exploring the hashtags on social media as well. Join the movement, and let the adventure begin.
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