Tagged With "Narrative"

Mobilizing action can be intimidating. Creating a movement even more so. John Hagel provides the following definition of a movement: “an organized effort mobilizing a large number of independent participants in a grassroots effort to pursue a broad agenda for change.” He indicates that there are two key ingredients in movement making: 1) compelling narratives and 2) fostering creation spaces. In Buncombe County, we are experimenting with both of these notions. Opportunity-based Narrative A...