Why expect more cooperation and compassion in the face of an epidemic? Because, contrary to popular belief, crises often tend to bring out the best in people. A report that looked at how people responded during the September 11th Twin Tower attacks showed that people bent over backwards to help others escape, sometimes at great personal risk to themselves. Other reports on the aftermath of natural disasters show that strangers will stick out their necks for each other to help.
In fact, research shows that protecting others is a huge motivator for doing the right thing. For example, one study looked at what prompts handwashing behavior in hospital doctors and nurses. Researchers found that signs saying, “Hand hygiene prevents patients from catching diseases,” were more effective at prompting handwashing than signs simply saying, “Hand hygiene prevents you from catching diseases.” In other words, appealing to the health care workers’ altruistic care for their patients was more effective than appealing to their self-interest.
Of course, not everyone acts altruistically in these situations. So, what makes it more likely they will, and how can we use that to our advantage? Here are four ways we can encourage more altruism for fighting the virus.
1. Look to the heroes
2. Stay calm and focused
3. Show gratitude
4. Remember our common humanity and show compassion
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