The ACEs Messaging Group, a subgroup of the Community Education Workgroup, met on August 9th to further discuss their project to develop messages about ACEs and resilience. They reviewed the work from their previous meeting, during which they broke into small groups based on target audience focus and developed Message Boxes, an activity developed by Spitfire Strategies. The youth message group discussed the need to validate the adaptive behaviors that youth present when they have experienced ACEs and to empower them by asking them to re-adapt. The parents of young children group expressed the need to tap into every parent’s desire to keep their kids safe and healthy while challenging views of what that may mean. The older adults group discussed the value of legacy and how to tap into that in their message.
The group then developed a timeline for completing focus groups with each of the target audiences. These focus groups will be used to test messages and work with target audiences to create some new messages. By the end of the project, the group will have a set of core messages, have tested them with six to nine focus groups, and have developed materials for message dissemination.
Each small group will meet before the September meeting to continue their work on message generation.
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