The ACEs Messaging Group met on Tuesday, January 10th, 2017. The group began with a discussion of the work that was done through a Justice Department Project, Changing Minds. The group liked their messaging materials and discussed how they could pull from their work moving forward. The group agreed that our target audiences were different than this campaign’s and therefore decided that while this resource can inform the work of the ACEs Messaging Group, it will continue to develop new messages to disseminate to the community.
The group had a discussion about logistics regarding the testing of their messages. They decided when each small group would meet and learned more information about the budgeting process for each of the three small groups. Each of the small groups will use a different strategy for testing their messages: the youth messaging group will have their youth group primarily generating messages, the older adults messaging group will be reaching out to community organizations to help them test messages, and the parents of young children messaging group is interested in utilizing the PATF website to test messages.
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