Tagged With "Messages"

How do you create a story so powerful that no matter who is spreading the message, it moves through communities, almost like a virus?  This very question is the focus of an upcoming project in Philadelphia.     After the Atlantic Health...

The ACEs Messaging Group, an ad hoc group of ACE Task Force Members and Community Partners, convened on Tuesday, May 10 th at Friends Center. This meeting served as first re-convening of this group since work that had been done in 2015 around developing messages about ACEs, trauma, and resilience that “catch-on”. The group began by discussing some of this former work and reviewing some guiding principles as they move to narrow messages and test them with focus groups throughout Philadelphia.

The ACEs Messaging Group met on Tuesday, July 12 th at Friends Center in Philadelphia. The team reviewed the work from their previous meetings, discussing the target audiences and major themes that will be used to tailor the messages they plan to create. One group member presented an activity for the group called a Messaging Box, which was developed by a communications firm, Spitfire Strategies . The Message Box includes four quadrants: The Value Message: The message must tap into the target...

The Community Education Work Group met on Tuesday, January 19th at the CityLife Neighborhood Clinic in Philadelphia, PA. Representatives from the CityLife Neighborhood Clinics gave the group an overview of the work that they do, explaining that they often see the impact that ACEs have throughout the life course in the seniors they serve. Group members were interested in potential opportunities to develop intergenerational programming. The majority of the meeting was spent reviewing and...

The Community Education Work Group met on Thursday, February 18th at the Health Federation of Philadelphia. The group began with a review of the work they had done in 2015 to convene Philadelphia ACE Task Force professional members with community members to learn more about trauma and messaging. The group then discussed directions for the ACEs Messaging Group (AMG) project, funded by the First Hospital Foundation , giving consideration to target locations for messaging and focus groups, the...

The creativity continues!

Here are two of SAMHSA's PSAs around Childhood Trauma. They are not exactly what our group is thinking of but it reinforces the need for our message to be simple, short, and promote the ideas of hope and resiliency.