Greater Columbia Accountable Community of Health (GCACH) launched the Community Resilience Campaign Pilot on January 13, 2020 in Yakima, Washington. The campaign’s purpose is to build resilience at the community level, targeting the societal systems that bear the responsibility of providing protective factors to raise resilient individuals. The campaign's focus is to raise awareness of trauma-informed practices as well as the N.E.A.R (neuroscience brain function), epigenetics (gene evolution), ACEs (Adverse Childhood Experiences), resilience (the ability to bounce back from adversity) science.
Within the first two weeks of launching the campaign pilot, GCACH reached over 1,000 views on its www.buildingresiliencewa.org site. The site is also offered in Spanish. Advertisements for the campaign can be found on billboards, television, radio, digital and print media in Yakima. In addition to the media messaging component, GCACH is conducting in-person trainings to support the messaging, targeting childcare providers, educators, juvenile justice, the faith community, foster parents, and others.
At the conclusion of the Yakima pilot, GCACH will review the metrics from the campaign to measure its success, with hopes of launching the campaign to the other nine counties including Asotin, Benton, Columbia, Franklin, Garfield, Kittitas, Walla Walla, Whitman and the Yakama Nation.
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