As the Thomas fire raged across Ventura County, neighboring Santa Barbara County took to its English language social media accounts targeting its Latino audience to keep them informed on elincendio.

Over the last year, through disaster and crisis, the official county accounts have morphed into a mix of Spanish and English Facebook posts and tweets, said Gina DePinto, the county's communications manager.

"We're really moving toward an effort to support our Spanish-speaking audience with information countywide," DePinto said. "They should be able to go to a place where they can learn about everything else that we do in English. All the public notices, public information, public health information, what is going on in our county."

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