Kindness can transform (The W World)

Kindness is more than playing nicely on the playground. Kindness has the power to transform cities.

That is what some local advocates believe, they are backed by significant evidence, and now they want to imbue kindness into the marrow of our community.

The Spreading Kindness Campaign held public celebration last week with Eugene Mayor Lucy Vinis and Tom Tait, the former mayor of Anaheim, California, who helped launch the City of Kindness movement. 

It might sound fluffy, almost goofy, to think a concept as simple as kindness can create radical change. That is why the event deserved a large turnout for people to discuss what this initiative could mean locally.

Research shows that kindness holds the potential to improve individual and community well-being while achieving solid returns on social investment. Being kind doesn't mean being weak or a pushover, or failing to hold people accountable, but kindness does require treating everyone with respect.
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